Making marketing simpleMy marketing career began back in 2012. The agency I worked with needed assistance to grow brand awareness and connect with new clients.
I jumped right in, and just like that my love of creating content was born.
Since then, I’ve worked for consultancies, fashion brands and hotels to market everything from software to spa-days.
In all the years that I’ve worked in content marketing, be it for large companies or small start-ups, one rule has rung-true time and again - keep things simple!
Whether it’s operationally, removing un-necessary jargon, or setting manageable KPI’s, keeping content marketing simple will allow you to structure and analyse a happy rhythm, meaning you can:
campaign + test + learn + repeat = GROW
My ethos for keeping things simplePost with purpose
It’s not about mirroring other content that’s worked well in your industry or space.
I only create content that aligns with your business goals, is in keeping with your brands tone of voice and resonates with your target audience, in order to build a connection.
Quality over quantity
5 followers that are interested in what you have to say, is worth more than 100 who don’t engage with you.
I put thought into content that captivates, create strategic marketing plans, and set realistic KPIs to ensure you’re never just posting for post’s-sake.
Create the right rythm
One of the simplest ways you get on top of your content marketing, is to ensure the end to end process is manageable.
I establish rythym’s that makes sense for your goals, and are sustainable, to ensure your content marketing strategy can be used long-term.
LETS WORK TOGETHER