Whether it’s a full-service creative, socials or print, I can curate campaigns that leave you feeling content with your content.
Take a look at some of my previous work below, or click here to see my career history.
How I increased online orders by +223% for a watersports brand .
Sandy Point Watersports, a popular chandlery on the South Coast, hired me to refresh their brand identity and implement a full service content marketing strategy.
I created, managed and analysed an entire year of content for them, to build brand awareness.
From regular newsletters and weekly socials, to a new website and printed merchandise, the content and campaigns I created, have seen impressive results including:
+241% increase in traffic to the site
+223% increase in online orders
+281% increase in social followers
Read all about it
One of my proudest career moments so far has been launching and managing an online innovation magazine, during my time at a product design and innovation agency.
Showcasing industry trends, inspiring interviews and monthly thought-leadership, the magazine garnered:
3100 subscribers
over 21,000 views on our website
secured 6 new business meetings
The marketing structure was so successful it went on to become an innovation magazine at Accenture, one of the largest consultancies in the world.
Branding & Website Design
I worked with Quotall, an insurtech provider, to refresh their brand identity and build the company a new website. Reflecting their evolution from a niche insurtech provider into a modern, scalable digital platform, I utilised clean typography, a contemporary colour palette, and streamlined layouts, to reinforce trust while feeling more accessible and forward-thinking.
Overall, the rebrand aligns with Quotall’s digital presence and its mission to make commercial insurance distribution smarter, faster, and more connected.
Playful Merchandise
In need of some out-of-the-box merchandise to offer guests, I designed and managed the production of a set of playing cards for The Other House, a boutique resident’s club in London, that reflected the hotel’s ethos of being both curious and wise.
Easy to transport for meetings and trade shows, as well as acting as a great gift for other industry professionals, the merchandise proved to be an ace decision for both B2B and B2C relationship building.
The cards served not only as a premium keepsake but also as a subtle storytelling device, encouraging guests to engage more deeply with the brand.
The result was a highly desirable piece of merchandise that elevated the guest experience, strengthened brand affinity, and generated strong organic interest both on-site and beyond.
Surfing into style
I led the creative direction and end-to-end production of the Sandy Point Watersports apparel range, developing bespoke illustrations that captured the brand’s coastal identity and love of watersports.
Working closely with suppliers, I ensured each jumper and T-shirts combined quality materials, such as soft, 100% cotton and water-based inks.
I also curated and managed the marketing campaign for their launch including socials, newsletter, POS and print. With a strong focus on storytelling and limited-run exclusivity, the collection proved a standout success, with items selling out almost instantly.
The result was a significant boost in both brand visibility and customer engagement, as well as actual sales.