You may need a little extra support for a particular campaign, or a full-blown strategy in place. Either way, I can help. 

I’ll work with you (and your individual departments) to offer a campaign strategy, brand positioning, and communications structure to drive sales, ensuring every touchpoint is strategically aligned and executed at the right time.

Why work with me?

I have 10+ years experience as a marketing manager in house, most recently working as the Head of Marketing for a large, luxury hotel. I understand operational constraints, seasonal shifts and consumer behaviour. 

In the digital world, authentic imagery and videography of real experiences is everything. And when you work in a seasonal business where new menus, events and even the sunshine, impact how you sell what you sell, it’s even more important!

I’ll explore your brand, and analyse your business operations to curate a social media strategy that cuts through the noise to capture the attention of prospective guests, as well a re-engaging with your current followers.

Why work with me?

I’ve worked in social media marketing since 2012 (yes, I remember boomerang on instagram…) so I understand strategy. This includes knowing when to add in paid socials, who to collaborate with, and what to post on different channels, rather than a catch all communication chain across all platforms. 

Stuck scrambling for new content? 

I’ll visit your premises to capture a bank of content in one go giving you a ready-to-use library of high-quality assets. 

It can help you save time, ensures a visual consistency, makes it easier to post regularly, and respond quickly to opportunities without scrambling for new content.

Why work with me? 

I’ve got a great eye for design; I know how to set up shots to use across socials, but I also know how to edit imagery to suit your brand visuals. If I think you need something more high-brow, I can source and manage an agency to suit.

I’m also flexible; When you need to capture content but also need your business to continue running, it can be tricky. And I should know. With years of hotel marketing experience, I’ve assisted on many photo and video shoots. Your guests experience comes first and you don’t want it hindered by camera equipment. I’ll work around your peak hours. Even if that means setting up an evening meal shot at 9.45am. ;-)

Email segmentation campaigns are especially important for travel and hospitality brands because they let you tailor messages to different guest types, preferences, and booking behaviours. Instead of showcasing generic promotions, I’ll work with you to deliver timely, relevant offers and experiences that feel personal, all with the aim of increasing engagements, and driving more bookings.

Ahh yes…menu design! Crucial for hospitality brands in shaping how guests perceive your value.

Be it food, spa or services, I create interesting but easy to digest (excuse the pun) on-brand menus, using techniques like price anchoring.

Why work with me?

I’ve created possibly hundreds of menus. I understand the power of good design, the importance of good quality paper and why a triple check proof-read is a must before going to print!

If you rely on on-foot traffic then don’t dismiss the humble chalk board! I design engaging and eye-catching chalkboards that can showcase your unique offering via real-time, street-level marketing.

Posters, postcards, brochures, and flyers give guests something tangible and visually immersive to connect with. I design collateral that inspires, informs and reinforces the guest experience in a way that feels memorable.