Grow your brand, sell your services and establish authority with engaging and strategic content marketing.
HI THERE, I’M LIZZY,
I’m a marketing consultant with 14+ years experience in content creation, campaign management, branding and design.
I work mostly with travel and tourism brands* to uncover the stories that resonate most with their guests, then bring them to life through creative, engaging content that captivates both current visitors and future prospects.
Whether you need a consistent social media presence, new menus, a fresh take on your newsletters, eye-catching posters, or you simply want to offer merchandise that’s NOT a boring tote bag, I can help. :-)
* Whilst I mostly work with travel and hospitality brands, I also have experience in FMCG, Fashion, Property and B2B Consulting.
What is content marketing?
And why is crucial to hospitality and tourism?
Content marketing is about creating and sharing valuable, relevant content to attract and engage a specific audience.
Done well, it can help grow your brand, sell your services and establish authority in your sector. It can also help increase your search ranking and help AI algorithms find you, in the depths of the digital world.
The most common types of content marketing that I offer include:
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A full-service campaign delivery is especially valuable for travel and tourism brands as it ensures every touchpoint is strategically aligned and executed at the right time. I create cohesive, high-impact messages that maximise visibility, build anticipation, and drive bookings during key seasonal windows.
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Social media posts are vital for travel and hospitality brands because authentic imagery and videography of real experiences—like in-person events, menus, and offerings—cut through the noise and more effectively capture the attention and interest of prospective guests.
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Capturing a bank of content in one go saves time, ensures visual consistency, and gives you a ready-to-use library of high-quality assets—making it easier to post regularly, stay on-brand, and respond quickly to opportunities without scrambling for new content.
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Email segmentation campaigns are especially important for travel and hospitality brands because they let you tailor messages to different guest types, preferences, and booking behaviors—so instead of generic promotions, you deliver timely, relevant offers and experiences that feel personal, increase engagement, and drive more bookings.
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Ahh yes…menu design! Crucial for hospitality brands in shaping how guests perceive your value, I create interesting but easy to digest (excuse the pun) menus, using techniques like price anchoring—where the most expensive item is placed at the top, helping to make other options feel more reasonably priced, encouraging higher overall spend.
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If you rely on on-foot traffic then don’t dismiss the humble chalk board! I design engaging and eye-catching chalkboards that can showcase your unique offering via real-time, street-level marketing.
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Posters, postcards, brochures, and flyers give guests something tangible and visually immersive to connect with. I design collateral that inspires, informs and reinforces the guest experience in a way that feels memorable.
How I increased online orders by +63% for a watersports brand .
Sandy Point Watersports, a popular chandlery on the South Coast, hired me to refresh their brand identity and implement a full service content marketing strategy.
I created, managed and analysed an entire year of content for them, to build brand awareness.
From regular newsletters to weekly socials, and ad-hock printed merchandise, the content drum has seen impressive results including:
+241% increase in traffic to the site
+63% increase in online orders
+281% increase in social followers
Clients & Experience
I can help accentuate your strengths, attract new customers and re-engage with your old audiences.
LET’S WORK TOGETHER