Creative, engaging and strategic marketing campaigns that leave you feeling content with your content. :-)
HI THERE, I’M LIZZY,
I’m a marketing consultant based in Cornwall with 14+ years experience in content creation, campaign management, branding and design.
I uncover the stories that resonate the most with consumers, then bring them to life through creative, engaging marketing campaigns that captivate both current and future prospects.
Whether you need a consistent social media presence implemented, new brochures designed, a fresh take on your email newsletters, a website refresh, or you simply want to offer eye-catching merchandise, I can help. :-)
My services
Content
Copywriting
Newsletters
Blog posts
Social media posts
Infographics
Website copy
Content idea generation
Strategy
Marketing audits
Marketing plans
Competitor reviews
Campaign management
Goal-setting & KPIs
Budgeting
Design
PPT Presentations
Merchandise
Posters & postcards
Vouchers
Booklets / Catalogues
What I do:
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You may need a little extra support for a particular campaign, or a full-blown strategy in place. Either way, I can help.
I’ll work with you (and your individual departments) to offer a campaign strategy, brand positioning, and communications structure to drive sales, ensuring every touchpoint is strategically aligned and executed at the right time.
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Whether it’s removing unnecessary jargon, integrating the right visuals or choosing the best paper quality for the job, good design matters.
I can work with you to design a new suite of sales collateral from scratch, or to design assets that you may be missing. If you’re unsure where to start, we can always begin with an audit to check what’s working for you and what can be improved.
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In the digital world, authentic imagery and videography of real experiences is everything. And when you work in a seasonal business where new menus, events and even the sunshine, impact how you sell what you sell, it’s even more important!
I’ll explore your brand, and analyse your business operations to curate a social media strategy that cuts through the noise to capture the attention of prospective guests, as well a re-engaging with your current followers.
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Stuck scrambling for new content?
I’ll visit your premises to capture a bank of content in one go giving you a ready-to-use library of high-quality assets.
It can help you save time, ensures a visual consistency, makes it easier to post regularly, and respond quickly to opportunities without scrambling for new content.
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Your 24/7 digital storefront. Whether you need a little refresh or a full makeover, I can either build you a website from scratch or create new pages build around boutique campaigns and messaging.
Every page I work on will stick to your brand, tone of voice, be optimised across mobile and include relevant keywords to improve your SEO and AIO ranking.
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If you want your merchandise to be used, and to market your company, you need to create something out-of-the-ordinary and intriguing.
That’s where I come in.
Whether it’s designing a pack of upscale playing cards for a luxury hotel, an action-packed jumper for a watersports brand or playful socks for a sailing club, I’ve done it all.
Done well, merchandise can become a great talking point and in the world of marketing, word of mouth is everything…
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If you rely on on-foot traffic then don’t dismiss the humble chalk board!
I design engaging and eye-catching chalkboards that can showcase your unique offering via real-time, street-level marketing.
How I increased online orders by +223% for a watersports brand .
Sandy Point Watersports, a popular chandlery on the South Coast, hired me to refresh their brand identity and implement a full service content marketing strategy.
I created, managed and analysed an entire year of content for them, to build brand awareness and land sales.
From regular newsletters and weekly socials, to a new website and printed merchandise, the content and campaigns I created, have seen impressive results including:
+241% increase in traffic to the site
+223% increase in online orders
+281% increase in social followers
Why work with me?
I have 10+ years experience as a marketing manager in house, most recently working as the Head of Marketing for a large, luxury hotel.
I not only understand consumer behaviour, but love learning about it. My University degree, Visual Culture, was a fascinating subject of how a culture is defined by and expressed through imagery—the perfect blend of anthropology and art—and it’s been paramount to my marketing career so far.
Since my career began back in 2012, I’ve worked in many content marketing forms (yes, I remember boomerang on instagram…) so I truly understand strategy.
In all the years that I’ve worked in content marketing, be it for boutique hotels or large consultancies, one rule has rung-true time and again: keep things simple!
Whether it’s operationally, removing un-necessary jargon, or setting manageable KPI’s, keeping your content marketing simple will allow you to structure and analyse a happy rhythm, meaning you can:
campaign + test + learn + repeat = GROW
Clients & Experience
LET’S WORK TOGETHER