Content marketing made simple.
I help small-medium brands uncover and showcase the social currency that makes them stand out.
I’ll help you be content with your content.
Hello there, welcome to Be Content.
My name’s Lizzy. I’m a marketing consultant with 14+ years experience in campaign management, story-telling, brand strategy and design.
I work with small-medium businesses to uncover the stories that connect with clients and consumers, then I bring them to life through strategic and engaging marketing campaigns.
Whether you need a news-worthy social media presence, thoughtfully-written brochure, memorable email newsletters, or all of the above, I can help. :-)
Content marketing is about creating collateral that attracts, engages and retains the right audience.
What I do:But for it to truly work, what you share needs to valuable. I create content that:
Provides value through strategic messaging.
Provides value through remarkable stories.
Provides value through entertainment.
Provides value through education and insight.
Provides value through ease of purchase.
Provides value through relevant offers.
The formats I work with:Content
Copywriting
Newsletters
Blog posts
Social media
Infographics
Website management
Content idea generation
Strategy
Marketing audits
Marketing plans
Social calendars
Competitor reviews
Campaign management
Goal-setting & KPIs
Budgeting
Design
PPT Presentations
Merchandise
Posters & postcards
Vouchers
Booklets & Catalogues
My process 1. Immerse
Your story-telling should be authentic, so to kick off I’ll immerse myself into what you do and how you do it. Whether it be customer service, product design or workplace culture, understanding your operations will uncover the actual client or customer experience, which I can then weave into your campaign strategy to foster brand loyalty.
2. Analyse
Next up, I analyse what has and hasn’t been working for you. This will help me create a strategy for the types of content marketing that will be best suited to your sales targets, and the messaging itself. I’ll pretty much wear this analytical hat throughout, using software insights and feedback loops from your team to test, learn, repeat and grow your campaigns.
3. Engage
Capturing attention in a crowded market is tough, but that’s where my expertise sings. Now that I understand what you do, how you do it, I’ll hunt out the stories that make you unique and turn heads. These remarkable points of difference, woven in amongst your standard offering comms, will form the social currency to make you stand out.
Strategic story-telling.
Marketing feeling a little cluttered? Campaigns taking a little loooooooong? I get it. With so many avenues to reach out to potential customers and clients, things can start to get overwhelming.
As a generalist marketer of 14+ years working with start-ups and seasoned brands, I know which assets to utilise and why.
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A lover of storytelling and design I’ve always been a creative thinker.
My career in marketing started back in 2012 in London. Since then, I’ve worked for hotels, consultancies, fashion brands, and yoga retreats to market everything from software to spa-days.
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As a generalist marketer, my capabilities are best suited to small-medium businesses that either have a small or no marketing team.
I can get stuck in and produce a rhythm that works for your operations to produce content that turns heads.
How I increased online orders by +223% for a watersports brand .
Sandy Point Watersports, a popular chandlery on the South Coast, hired me to refresh their brand identity and implement a full service content marketing strategy.
From regular newsletters and weekly socials, to a new website and printed merchandise, the marketing content and campaign strategy I created, has seen impressive results including:
+241% increase in traffic to the site
+223% increase in online orders
+281% increase in social followers
LET’S WORK TOGETHER