Clever & creative content marketing

for hotels, hospitality, travel and tourism.

HI THERE, I’M LIZZY.

Based in Cornwall, I’m a marketing consultant with 14+ years experience in content creation, marketing strategy, brand definition and roll out.

As an analytical and creative thinker who’s passionately organised, I work with best with small-medium hospitality and travel brands* that want to implement marketing, but aren’t sure where to start.

I’ll uncover the stories that connect with your guests and bring them to life through strategic and engaging marketing campaigns. I’ll also establish rhythm’s that makes sense for your business operations and are sustainable in the long-term.

* Whilst I mostly work with travel and hospitality brands, I also have experience in FMCG, Fashion, Property and B2B Consulting.

  • An illustration of an atom with electrons orbiting the nucleus, which contains protons and neutrons.
  • Sandy Point Watersports logo featuring a stylized sailboat and waves with the text 'Est. 2018 Sandy Point Watersports Hayling Island' in teal.
  • Sign for Lakeside Park Hotel & Spa with a gold star rating.
  • Colorful text with words: 'a group of folks' and 'bet on'.
  • Colorful logo for the movie "Courageous" by Marmot.
  • A logo for The Tea Shop with a green tea leaf icon and company name 'THE TEA SHOP' in beige letters on a black background.
  • Black background with purple command prompt symbol and white text 'PowerShell in Windows'.
  • Black background with white musical notes and a treble clef
  • Black background with the words 'WHAT IF?' in large black letters and 'parlsecurity' in smaller black text underneath.
  • A circular seal with the words 'Cascais The Atlantic Portugal' and images of birds flying over the sea.

WHAT I DO:

Social Media / Newsletters / Menu Design / Posters / Event Management / Chalkboards / Blogs / Brochures / Video capture / Travel Tips / Merchandise

  • You may need a little extra support for a particular campaign, or a full strategy in place for the year. Either way, I can help. 

    I’ll work with you to design a campaign strategy, brand positioning, and communications structure to drive sales, ensuring every touchpoint is strategically aligned and executed at the right time.

  • Whether it’s removing unnecessary jargon, integrating the right visuals or choosing the best paper quality for the job, good design matters.

    I can work with you to design a new suite of sales collateral from scratch, or to design assets that you may be missing. If you’re unsure where to start, we can always begin with an audit to check what’s working for you and what can be improved.

  • In the digital world, authentic imagery and videography of real experiences is everything. And when you work in a seasonal business where new menus, events and even the sunshine, impact how you sell what you sell, it’s even more important!

    I’ll explore your brand, and analyse your business operations to curate a social media strategy that cuts through the noise to capture the attention of prospective guests, as well a re-engaging with your current followers.

  • Stuck scrambling for new content? 

    I’ll visit your premises to capture a bank of content in one go giving you a ready-to-use library of high-quality assets. 

    It can help you save time, ensures a visual consistency, makes it easier to post regularly, and respond quickly to opportunities without scrambling for new content.

  • Your 24/7 digital storefront. Whether you need a little refresh or a full makeover, I can either build you a website from scratch or create new pages build around boutique campaigns and messaging.

    Every page I work on will stick to your brand, tone of voice, be optimised across mobile and include relevant keywords to improve your SEO and AIO ranking.

  • If you want your merchandise to be used, and to market your company, you need to create something out-of-the-ordinary and intriguing.

    That’s where I come in.

    Whether it’s designing a pack of upscale playing cards for a luxury hotel, an action-packed jumper for a watersports brand or playful socks for a sailing club, I’ve done it all.

    Done well, merchandise can become a great talking point and in the world of marketing, word of mouth is everything…

VIEW ALL SERVICES

  • "Lizzy helped us to understand our identity and to kick-start our content marketing strategy in an impactful way!"

    Sandy Point Watersports

  • “Lizzy has a talent for understanding what resonates with guests, blending creativity with strategy to produce content that’s on-brand, interesting and performs well.”

    Luxury Spa Hotel

  • "Lizzy was brilliant at making me feel at ease in front of the camera. The result was an authentic bank of soundbites to use on our platforms."

    Accommodation provider

Success Stories

LETS WORK TOGETHER

Throughout my career, content marketing has been my biggest passion. I love story-telling and finding inventive ways to connect with guests on a personal level.

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