Creative, engaging and strategic marketing campaigns that leave you feeling content with your content. :-)
HI THERE, I’M LIZZY,
I’m a marketing consultant based in Cornwall with 14+ years experience in content creation, campaign management, branding and design.
I uncover the stories that resonate the most with consumers, then bring them to life through creative, engaging marketing campaigns that captivate both current and future prospects.
Whether you need a consistent social media presence implemented, new brochures designed, a fresh take on your email newsletters, a website refresh, or you simply want to offer eye-catching merchandise, I can help. :-)
My services
Content
Copywriting
Newsletters
Blog posts
Social media posts
Infographics
Website copy
Content idea generation
Strategy
Marketing audits
Marketing plans
Competitor reviews
Campaign management
Goal-setting & KPIs
Budgeting
Design
PPT Presentations
Merchandise
Posters & postcards
Vouchers
Booklets / Catalogues
What I do:
Content marketing is about creating collateral that attracts, engages and retains a specific audience. Whether your product or service is best marketed via social media, email, brochures or even the humble chalk-board, I’ll create strategically-led marketing content that sets you apart from your competitors.
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You may need a little extra support for a particular campaign, or a full strategy in place for the year. Either way, I can help.
I’ll work with you to design a campaign strategy, brand positioning, and communications structure to drive sales, ensuring every touchpoint is strategically aligned and executed at the right time.
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Whether it’s removing unnecessary jargon, integrating the right visuals or choosing the best paper quality for the job, good design matters.
I can work with you to design a new suite of sales collateral from scratch, or to design assets that you may be missing. If you’re unsure where to start, we can always begin with an audit to check what’s working for you and what can be improved.
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In the digital world, authentic imagery and videography of real experiences is everything. And when you work in a seasonal business where new menus, events and even the sunshine, impact how you sell what you sell, it’s even more important!
I’ll explore your brand, and analyse your business operations to curate a social media strategy that cuts through the noise to capture the attention of prospective guests, as well a re-engaging with your current followers.
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Stuck scrambling for new content?
I’ll visit your premises to capture a bank of content in one go giving you a ready-to-use library of high-quality assets.
It can help you save time, ensures a visual consistency, makes it easier to post regularly, and respond quickly to opportunities without scrambling for new content.
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Your 24/7 digital storefront. Whether you need a little refresh or a full makeover, I can either build you a website from scratch or create new pages build around boutique campaigns and messaging.
Every page I work on will stick to your brand, tone of voice, be optimised across mobile and include relevant keywords to improve your SEO and AIO ranking.
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If you want your merchandise to be used, and to market your company, you need to create something out-of-the-ordinary and intriguing.
That’s where I come in.
Whether it’s designing a pack of upscale playing cards for a luxury hotel, an action-packed jumper for a watersports brand or playful socks for a sailing club, I’ve done it all.
Done well, merchandise can become a great talking point and in the world of marketing, word of mouth is everything…
My process
1. Immerse
Your story-telling should be authentically you so to kick off, I’ll immerse myself into what you do and how you do it. Whether it be customer service, product design or workplace culture, understanding your operations will uncover the actual client or customer experience, which I can then weave into your campaign strategy to foster brand loyalty.
2. Analyse
Next up, I analyse what has and hasn’t been working for you. This will help me create a strategy for the types of content marketing that will be best suited to your sales targets, and the messaging itself. I’ll pretty much wear this analytical hat throughout, using software insights and feedback loops from your team to test, learn, repeat and grow your campaigns.
3. Engage
Capturing attention in a crowded market is tough, but that’s where my expertise sings. Now that I understand what you do, how you do it, I’ll hunt out the stories that make you unique and turn heads. These remarkable points of difference, woven in amongst your standard offering comms, will form the social currency to make you stand out.
How I increased online orders by +223% for a watersports brand .
Sandy Point Watersports, a popular chandlery on the South Coast, hired me to refresh their brand identity and implement a full service content marketing strategy.
From regular newsletters and weekly socials, to a new website and printed merchandise, the marketing content and campaign strategy I created, have seen impressive results including:
+241% increase in traffic to the site
+223% increase in online orders
+281% increase in social followers
Clients & Experience
LET’S WORK TOGETHER