Be Content :-)B2B or B2C I can curate marketing campaigns that leave you feeling content with your content.
Hi there, Im Lizzy, A lover of content, storytelling and design, I am an analytical and creative thinker with 14+ years experience in marketing strategy, brand definition and roll out.
I work with small-medium businesses to uncover the stories that connect with clients and consumers, then I bring them to life through strategic and engaging marketing campaigns.
What I do:Whether you need memorable socials, thoughtfully-written brochures, click-worthy newsletters, or all of the above, I can help.
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You may need a little extra support for a particular campaign, or a full strategy in place for the year. Either way, I can help.
I’ll work with you to design a campaign strategy, brand positioning, and communications structure to drive sales, ensuring every touchpoint is strategically aligned and executed at the right time.
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Whether it’s removing unnecessary jargon, integrating the right visuals or choosing the best paper quality for the job, good design matters.
I can work with you to design a new suite of sales collateral from scratch, or to design assets that you may be missing. If you’re unsure where to start, we can always begin with an audit to check what’s working for you and what can be improved.
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In the digital world, authentic imagery and videography of real experiences is everything. And when you work in a seasonal business where new menus, events and even the sunshine, impact how you sell what you sell, it’s even more important!
I’ll explore your brand, and analyse your business operations to curate a social media strategy that cuts through the noise to capture the attention of prospective guests, as well a re-engaging with your current followers.
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Stuck scrambling for new content?
I’ll visit your premises to capture a bank of content in one go giving you a ready-to-use library of high-quality assets.
It can help you save time, ensures a visual consistency, makes it easier to post regularly, and respond quickly to opportunities without scrambling for new content.
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Your 24/7 digital storefront. Whether you need a little refresh or a full makeover, I can either build you a website from scratch or create new pages build around boutique campaigns and messaging.
Every page I work on will stick to your brand, tone of voice, be optimised across mobile and include relevant keywords to improve your SEO and AIO ranking.
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If you want your merchandise to be used, and to market your company, you need to create something out-of-the-ordinary and intriguing.
That’s where I come in.
Whether it’s designing a pack of upscale playing cards for a luxury hotel, an action-packed jumper for a watersports brand or playful socks for a sailing club, I’ve done it all.
Done well, merchandise can become a great talking point and in the world of marketing, word of mouth is everything…
CLIENTS & EXPERIENCE:
Content marketing is about creating collateral that attracts and engages. But for it to truly work, what you share needs to valuable. I create content that provides value through:
STRATEGIC MESSAGING
All content produced is tied to a business outcome, and is designed to attract the right audience in the right way at the right time.
THOUGHTFUL DESIGN
Good design improves clarity. All content produced reinforces your brand positioning, builds trust, and helps the customer to understand what’s for sale.
REMARKABLE STORIES
Finding the stories that make you memorable allow you to tap into the most powerful marketing tool out there—word of mouth.
Campaign Success:
Innovation is built on insight, and insight can’t happen without a little curiosity.
One of my proudest career moments so far has been launching and managing an online innovation magazine, during my time at product design and innovation agency, Happen.
LETS WORK TOGETHER
Throughout my career, content marketing has been my biggest passion. I love story-telling and finding inventive ways to connect with consumers and clients on a personal level.
LET’S WORK TOGETHER