One of my proudest career moments so far has been launching and managing an online innovation magazine, during my time at product design and innovation agency, Happen.

Happen (now called ?What If!) is a leading innovation consultancy offering product design, consumer research and big data insights for fast moving consumers goods.

The content:

In the world of FMCG, innovation is big business with new trends, ingredients and packaging design regularly hitting the shelves. To tap into and fuel this world, I launched a monthly innovation magazine. The premise was simple. On a monthly basis we would showcase:

• One inspiring interview with an expert in the field.

• One trends desk showing the latest innovations to hit the supermarkets.

• One piece of though-leadership, outlining our point-of-view on a particular topic.

The campaign:

The supporting campaign measures included regular socials, email newsletters, direct email campaigns, e-footers, SEO and print. It was all about creating a regular drumbeat of what could be expected and building social currency for our readers and clients.

The result:

• 3100 subscribers across CPG and Retail

• 21,000+ views on our website

• 6 new business meetings in one year

After an acquisition, the marketing structure was so successful it went on to become an innovation magazine at Accenture, one of the largest consultancies in the world.