Quotall, an insurtech provider, hired me to refresh their brand identity and build the company a new website.

The Process:

Reflecting their evolution from a niche insurtech provider into a modern, scalable digital platform, I utilised clean typography, a contemporary colour palette and streamlined layouts, to showcase the brand as a trust-worthy and forward-thinking insurtech provider.

The Landscape:

The insurance landscape aesthetics tends to lean to masculine, corporate colours. The choice to use bright colours, soft hues and abstract shapes was a bold but sucessful one! The team at Quotall are not only knowledgeable but approachable and reflecting this in their ethos was essential.

The Result:

• Refreshed brand aesthetic.

• Optimised website.

• Updated brand sales deck.

• Iconography and graphics bank.

Overall, the rebrand aligns with Quotall’s digital presence and their mission to make commercial insurance distribution smarter, faster, and more connected. The new site design is not only fully optimised, but also utilises key SEO, AIO and meta data across all it’s copy.